There's a couple of things I advise my clients before we meet for the first time. Here's some recommendations to follow before meeting...

Many cosmetic companies today are transforming their brand into a more clean route by making their products paraben- and phthalate-free. ...

I'm in the midst of rebranding. I've used the Ayari's Makeovers brand for about 7 years now. I think it's time for a change. Some...

The Makeup World just isn’t what it used to be when I first dived into this industry a little over a decade ago. Back then, having a...